Finding and ultimately recruiting the right calibre of franchisee is possibly the most difficult area in franchising today, especially when more and more franchisors pursue the same candidates. However, in our opinion the main reason for this difficulty is that most in-house recruitment teams lack direction when it comes to:
- Identifying the target market for which they are recruiting
- Knowing and understanding what is happening in the market place.
- Offering a franchise package that is compelling enough for the candidate.
We firmly believe that it’s the third point which is the main reason some companies find it more difficult than others when trying to recruit franchisees.
Unlike most franchise consultancies, we manage the recruitment process on a client’s behalf because we recognise that recruitment requires specialist skills from experienced recruiters who have first-hand knowledge of what’s really happening in the market place.