It’s true to say that a franchise network is only as good as the level of success its franchisees are achieving.
It’s vitally important that a franchisor invests time and financial resources in generating business for its franchisees, whilst at the same time monitoring campaigns to analyse the return on investment.
The monitoring of the network as a whole is also very important and will quickly alert a franchisor when a franchisee is either struggling or worse still, failing.
This allows the franchisor time to address any issues the franchisee might be experiencing and to correct them by offering one to one field support and/or additional training.
This kind of attention to detail can be the difference between owning a successful franchise network rather than a failing one.
System7franchising can help clients develop new marketing campaigns and offer franchisee mentoring, training and hands on business growth strategies.